Actor and rapper LL Cool J, more of a basketball fanatic, has even caught the fever.
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Their company represented some of music's top artists from LL Cool J to 50 Cent and Missy Elliot.
Paisley and LL Cool J recorded a song in the hopes of easing racial tension and fostering more understanding.
Queen Latifah, LL Cool J and other rappers also appeared in a TV series prior to landing movie roles.
Other acts scheduled to perform are Jill Scott, Maxwell, New Edition, Charlie Wilson, Keyshia Cole, LL Cool J, Brandy and others.
Will Smith and LL Cool J were both criticised for becoming too bland and dubbed "vanilla" as they journeyed into the Hollywood mainstream.
The mood in Sotheby's York Avenue saleroom started off chipper, particularly after collectors noticed rapper LL Cool J watching the bidding from a skybox.
He and Rubin famously discovered a young rap artist named LL Cool J and signed the first major white rap group, the Beastie Boys.
"Welcome to the greatest music show on earth, " said rapper LL Cool J at the beginning of the evening in his role as ceremony host.
The famous producer co-founded Def Jam Records with rap mogul Russell Simmons, helping to popularize hip hop music with the Beastie Boys, LL Cool J, Public Enemy, and Run-D.
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Scott-Young said she is taking the backlash to the show in stride, saying the positive responses from her music industry friends such as Diddy and LL Cool J gave her confidence to push forward.
As everyone well knows, LL Cool Stevie J is so secretive that it inevitably leads to reams of rumors before any big Apple event.
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