When Coke left the country in the late 1970s, the Jaipurias switched to bottling Thums Up, a local brand.
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The King Biscuit Blues Festival, founded in 1986 and named after a local brand of flour, attracts six-figure crowds over four days.
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Used the authenticity of a local brand to build trust .
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Its boutique spa includes treatments by local brand Africology and offers a unique Rasul steam chamber treatment where guests slather mud on themselves to detox from a day of stress.
As the company acquired more and more dealership groups starting in the late 1990s, it retained the existing local brand names for 15 groups, like the Maroone Automotive Group in South Florida.
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But for drivers like Zhang, who says he can only afford a local brand now but may upgrade to an Audi SUV in the near future, owning car is about convenience and comfort.
Killen is making the same kind of push into overseas corporations that Yahoo has started in the U.S. In this case the "corporate portal" that Yahoo builds for a company has a link to a local-language Yahoo, building the local brand.
Recruiting in China and India, for example, is highly competitive. (People will change jobs every 6-9 months.) Organizations need a local employment brand that attracts young professionals and appeals to their career needs.
Polar, which at the time owned a local soft drink brand as well as extensive beer operations, jumped at the chance to land the Pepsi business.
Our track record of innovation, combined with Sprint's strong brand and local leadership, provides a constructive beginning toward creating a more competitive American wireless market.
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And when the Baltimore Colts left town to Indianapolis in 1983, the Redskins faced no local competition for their brand in the Mid-Atlantic states either.
Polar, which at the time owned a local soft-drink brand as well as extensive beer operations, jumped at the chance to land the Pepsi business.
"Our track record of innovation, combined with Sprint's strong brand and local leadership, provides a constructive beginning toward creating a more competitive American mobile market, " said Softbank's chairman and chief executive Masayoshi Son.
One of its spin offs is the Mey Selections brand which features local farm produce.
Just across a busy road is a brand-new local government office.
Users of the Chinese microblogging site Weibo said that having found luxury items in the government offices, demonstrators wanted to know what brand of clothing local Party Secretary Sun Jianhua was wearing.
Most of the private schools operating abroad license their brand names to a local partner.
Yelp generated 70% of its revenue in 2011 from local advertising, 21% from brand advertising, and 9% from Deals and other services.
Local dealerships might have a strong brand name, but it has been more or less confined to the area where the group advertises.
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Thanks to the excitement generated by its explosive start, Yahoo has the biggest global reach of any Internet brand, with 23 local versions in 12 languages.
His latest project, proposed by a local arts society, is a brand new museum near Varnamo, a small town in southern Sweden with 15 churches and no cinema.
Most of the time I write about a study or survey and how the findings may impact a marketer or advertiser or brand manager, brand manager or your local butcher.
To generate one final burst of cash inflow before they filed for bankruptcy, the parent company selling its brand name to the local merchant ran a Groupon without ever telling the franchisees.
Like other Saudi-backed Islamist organizations, Hamas has long used educational, religious, medical and other social-support services to ingratiate itself with local populations and to proselytize a virulent brand of radical Islam most closely associated with the state religion of Saudi Arabia, Wahhabism.
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Village men mostly former local Taliban, or members of the Hezb-i-Islami group of warlord Gulbuddin Hekmatyar say they rose up against harsh new edicts by Taliban commanders who moved here this year from Pakistani madrassas, banning government education and imposing a more austere brand of Islam that defied local customs.
And more often than not, the local consumers have already heard or seen the brand idea on YouTube.
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It appears not even local loyalties are enough to bolster the BlackBerry brand back into its former hometown glory.
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As the armor of horizontal sites like Groupon and LivingSocial begins to dent due to aggressive contract terms, saturation by deal seekers, and shaky financials, market forces are shifting in favor of deal sites from local and niche publishers with an audience, brand authority and sales team already in place.
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NTT, with bags of cash, a great brand name and a virtual monopoly on local calls, offering customers a one-stop shop.
The (Portland) Maine Red Claws have their own brand of of beer, produced by popular local brewer Gritty McDuffs.
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