Pishevar thinks that now that Gmail has a social-network service like Buzz built in, which adds social, real-time and location-based information to the mix, the service becomes an interesting proposition to gamers and developers.

FORBES: Google Buzz + Social Gaming = g-FarmVille?

Foursquare, Facebook and other apps are working hard to condense and cleanse this information in an easy and authoritative way, but in the meantime businesses need to monitor their location-based service presence to ensure their business is found once and has a single social identity.

FORBES: A Look At The Boom In Location-Based Services