Increasing brand awareness was the also goal for his startup, says Chris Mirabile, a founder of the Facebook location-based service The Hotlist.
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Keila Kirkpatrick said she started hearing friends talk about Groupon, a location-based service that deals out a daily bargain in subscribers' hometowns, along with a punchy, fun e-mail description of that deal.
In future, more of this experimentation will take place on Facebook, which boasts over 150m mobile users and so ought to be the one network capable of creating a massive, location-based service fast.
Dennis Crowley, chief executive of the hot location-based service Foursquare, talked about plans for the company and his vision of location-based services at an event organized by Girls In Tech in San Francisco Tuesday night.
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Upgrades to the SpareOnePlus include a location-based service which identifies the exact location of the cell ID, accessible through a free smartphone app, as well as audible numeric feedback which reads the number dialed and incoming calls aloud.
Foursquare, Facebook and other apps are working hard to condense and cleanse this information in an easy and authoritative way, but in the meantime businesses need to monitor their location-based service presence to ensure their business is found once and has a single social identity.
Last summer, Boston-based Where, which runs a mobile ad network and location-based recommendation service, opened a development center in Croatia to supplement its 18-person U.S. mobile engineering staff.
Unlike some Web-based phenoms, the location check-in service Foursquare has an obvious potential business model: local ads based on your geographic location, perhaps coupled with inferred interests from your previous check-ins.
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Crowley went on to start Foursquare, another location-based social networking service that boasts 15 million users.
The partnership makes its location-based daily deals service much easier for people to use.
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Pishevar thinks that now that Gmail has a social-network service like Buzz built in, which adds social, real-time and location-based information to the mix, the service becomes an interesting proposition to gamers and developers.
Two of these young women founded Frestyl, the first location-based online music finding service.
But the company is mainly built on the location-based check-in service.
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Time magazine, for example, has formed a partnership with Foursquare, a location-based mobile check-in service, for the conventions, in which Time has provided content that users can unlock when they get to certain locations in Tampa and Charlotte.
But what Steve Jobs failed to mention that many location-based services used by apps like Foursquare, Gowalla and Yelp require a mapping service to show location.
JiWire is a mobile advertising company that places location-based ads, it calls Compass ads, on mobile apps as well as on Wi-fi service websites in places like cafes.
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