But even they can look at the toys and see they can get them cheaper at Tesco.

BBC: What is the point of Woolworths?

For a much more in-depth look at the toys and the game itself and some great insights, check out this piece by Andy Robertson.

FORBES: Connect

For all his modern tendencies and techno toys, Spector wants people to just look at how "cartoony -- that's really the only word I can think of" Oswald is, a throwback to the old days of cartooning and cartoon characters.

CNN: Meet Oswald, Mickey's lucky, techie 'big brother'