The motivation behind it was that, other than potentially isolating yourself in looking down at your phone, it's also emasculating...we all use these touch phones which you can't even feel.
"Instead of taking 18, 000 years to biodegrade into the ground, we're looking at getting it down to 150 years, " he says.
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Where it breaks down is looking at buying TV shows as an alternative to DVD or subscribing to cable or another TV service provider (even though the big NBC hits are all on broadcast television).
The other way of looking at it is to turn the ratio upside down, and to consider earnings divided by price.
It's probably much better when it's collecting signals or looking from the satellite down at missile sites.
They actually click as they are pushed up and down proving great feedback, even when you aren't looking at it.
But if you're looking to try to narrow things down a bit, it makes sense to look at patient, calm, in-form players with solid putting strokes and a mastery of the short game.
Sandstorm, from Carnegie Mellon University, made it the furthest distance down the course and the team are now looking at doing better this time round.
Looking at the different components, it was food and energy prices that brought the index down.
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Looking initially like a fastball, it darts down as it reaches home plate, leaving batters flailing at thin air.
"I think looking at the pitch it has a lot of grass on it and maybe it came down to who they thought would get more wickets from the fourth bowling option - a seamer or a spinner, " the 35-year-old added.
"When you're looking at a double black diamond slope, you know you don't want to go down it, " he said.
Out there in America, there are hundreds of people, maybe thousands, who missed it, running to the bathroom, reaching into the fridge, or even looking down at a smartphone.
Looking at my statistics though it looks like people only want to read about the S and P down- grade of Treasury securities, so I thought I would share my personal experience with the fall-out.
Is it within the purview of the government to bring those prices down, or are we looking at the new normal?
"It is quite tight down there, two or three wins together and you're looking at mid-table comfortably or just above, " said Wrack.
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