"I am here tonight under totally false pretenses, " he told the crowd of 3, 000 packed into a ballroom at the Los Angeles Convention Center.
When E3 comes to the sprawling downtown Los Angeles Convention Center, the place is transformed into what may be the world's largest video game arcade--for adults, that is.
The company is expanding this year with World of Warplanes, which was one of its major focuses at E3 2012 at the Los Angeles Convention Center.
In an innovative marketing ploy, THQ rented out the entire parking lot across the street from the Los Angeles Convention Center to promote Saints Row: The Third.
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Paramount Digital Entertainment will show a new standalone Star Trek game for PC, Xbox 360 and PlayStation 3 from developer Digital Extremes at its booth at the Los Angeles Convention Center.
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This just in from the obvious files: Rolls-Royce customers would rather be in a million-dollar home shrouded in fog at the edge of a Beverly hill rather than schlep downtown to the Los Angeles Convention Center.
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Epic Games is having a very big E3 with its Gears of War Judgment prequel debuting during the Xbox 360 press conference at the USC Galen Center and on display at the Microsoft booth at the Los Angeles Convention Center throughout the week.
After signing a liability waiver, attendees are welcomed to pop a squat before resting their arms atop a cool, flat metal platform hidden beneath a curved sheath that looks like something you may expect to see in Dr. Frankenstein's lab, not a crowded corridor of the Los Angeles Convention Center.
In the Raleigh Convention Center in North Carolina, attendees were treated to a simulcast from Los Angeles and heard testimonials from local fans, prayers from clergy and musical tributes from the likes of the Martin Luther King Jr.
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