And, in doing so, you lose touch with the marketplace.

FORBES: Six Solid Marketing Ideas From Those Who Do It Best

Once you subcontract it out and you are no longer in touch with the client, you will lose your business.

FORBES: An Uncensored Interview with Millionaire Matchmaker Patti Stanger

In the past, when you moved house, you could lose touch with your local chapter.

ECONOMIST: Americans are joining clubs again

As they begin to lose touch with their culture and values, Hispanics lose the ability to contribute in a unique way to the patchwork quilt of the American story.

FORBES: Who Really Owns the 2012 Hispanic Vote?

We hold on to what previously made us successful even in the face of compelling evidence that it no long works and we quickly lose touch with our customers and markets.

FORBES: Leadership Around the World