Take that out of the equation and app-based publishing, like print publishing, is a cost-heavy, money-losing proposition.
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"People who do care about preserving those norms are probably feeling it's a losing proposition, " he says.
Selling on price is a losing proposition, and once discounts are offered they can almost never be recouped.
In November Kmart took them up on the promise, and suddenly it is all too visible as a losing proposition.
Merely saying "no" to any changes to the current structure of Internet governance is likely to be a losing proposition.
Cash is often viewed as a losing proposition, a recipe for losing value, not to mention a wimpy investment tactic.
No one is going to build solar without a PPA because selling that power into the market is a losing proposition.
The firm has no intention of litigating these claims, the lawsuit says, because lawyers know that would be a money-losing proposition.
Being bearish on equities in the past year has been a losing proposition, especially if taking a bet on falling prices.
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Opposition politicians know from bitter experience that fighting an election that focuses on the figure of the president is a losing proposition.
CDNs, and other overheads would make the whole business a losing proposition.
However, in the world of social media, where talking about what is happening in the now is social currency, time shifting is a losing proposition.
Limiting your investment to 100 or so stocks in a typical mutual fund and paying a 1.2% expense ratio in the process is often a losing proposition.
Making cars in China may be a losing proposition, but marketing car designs and brands, offering after-sales services and, not least, providing finance to Chinese car buyers might be lucrative.
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Banking points over time is likely a losing proposition.
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Yet despite the money-losing proposition, many franchise owners feel they have little choice in the matter: If they forgo the promotion, they risk a backlash from their customers -- and from headquarters.
The business of distributing Herbalife products is all too often a losing proposition, and only those able to perpetuate recruitment chains have a shot at the rich rewards the company dangles before the gullible.
It seems Microsoft finance department suffers from the same problem many investors do, it cannot sit on its hands, it has to do something even if it is losing proposition for the company and shareholders.
The difficulty lies in making tough policy decisions like canceling more flights and finding seats for customers on its competitors, a money losing proposition in the short run but a vehicle for the company to build on its already strong reputation for company service.
Brokers said that the BRL1.55 level lost support when banks and corporate holders of dollar forwards and futures gave up on holding the dollar given the current debt impasse in the US. Holding a dollar forward valued at BRL1.55 when the dollar weakens to BRL1.50 is a money losing proposition.
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By losing so comprehensively, he underlined the proposition he wanted to disprove.
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