But such a loss-leader model does not seem to be working in the daily-deal industry.
It was clear that they were simply a loss-leader for high margin referrals for other medical services.
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Smaller rivals have claimed that the big firms use auditing as a loss-leader to promote other services.
While moving data around may account for more than half of all telecoms traffic, it remains a loss-leader.
And it is hard to trust auditors' independence if they have sold their services as a loss-leader for lucrative advice.
In every other country where supermarkets sell petrol, they have used it as a loss-leader to tempt people into their shops.
That loss-leader is intended to whet the appetite for pay services.
Freeserve describes the service as a "loss-leader" for its e-commerce operation.
It was a common, loss-leader kind of issue throughout my career.
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Both agree, however, that dealers are getting smarter with their sales ploys: for example, using loss-leader sales until users are hooked or offering three-for-the-price-of-two deals to increase usage.
Then Amazon's gutsy dealmaking and loss-leader pricing will look absurd.
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Higgins intends to attach to the line 200 megawatts (peak output) of windmills, ostensibly generating electricity at a cost of 7 cents a kilowatt-hour, and has contracted to buy all the output of a 65-megawatt solar plant that would be an eco-loss-leader costing 25 cents per kwh.
For the cardmakers, the free offerings are something of a loss leader--and a snare for advertisers.
Comparisons with publicly traded real estate investment trusts are difficult because Hines uses its property-management business as a loss leader and makes virtually all its profits from appreciation in property values.
Comparisons with publicly traded real estate investment trusts are difficult because Hines uses its property-management business as a loss leader and takes virtually all its profits from appreciation in property values.
Smith said although silver is the loss leader for Wednesday, this selloff is gold-inspired.
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For some manufacturers, they're a loss leader, doled out to retailers as a traffic-drawing reward for carrying high-margin refrigerators and dishwashers.
Amazon, EBay, Walmart and other on-line discounters, have targeted the electronic sector as a loss leader department.
In May Microsoft effectively stopped treating Live like an add-on for a videogame console and started pricing the console as a loss leader for an entertainment platform.
Although many consumer game devices eventually turn a profit, they often hit the market as a loss leader, herding gamers into a closed ecosystem and securing a revenue stream for the manufacturer -- every Nintendo, Xbox or PlayStation game made funnels a small licensing fee to the owner of the platform.
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