So there is pressure to file early, however there's no point getting inaccurate, irrelevant photos sent in record time as they'll get lost within hours if not minutes.

BBC: Drowning in pictures

In the time Coke spent trying to acquire Huiyuan, in negotiating the deal, in conducting due diligence and in waiting for regulatory approval, it lost time it could have spent building up its own juice labels within the market.

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