If you don't want to abstain entirely, there are ways that can help you cut down, including opting for smaller glass sizes, diluting alcohol with soda water or a low-calorie soft drink, alternating between alcoholic and non-alcoholic drinks and keeping a few nights each week booze-free.

BBC: Alcohol calories 'too often ignored'

Mr. Theofilatos is making six basic flavors with low alcohol contents and currently has one high-alcohol flavor, Mava Roka, which has an alcoholic content of about 7 %.

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