Many companies have already started to introduce new low-calorie items and serve smaller helpings.
They packed diet-friendly frozen meals for lunch and low-calorie snacks like yogurt, carrots and apples.
Of the 3, 500 drinks Coke sells worldwide, more than 800 are zero- or low-calorie.
Coke began testing naturally sweetened, low-calorie versions of Sprite and Fanta in some U.S. markets last summer.
New research shows these diets can help people lose weight faster than traditional low-calorie diets (see article).
The two-minute commercial highlights the firm's record of making low-calorie drinks and reminds viewers all foods contain calories.
Gablinger was the first low-calorie beer but lost the market to Miller Lite.
This spring, when 7-Eleven rolled out Slurpee Lite, a low-calorie version of its iconic slushie, there was snark aplenty.
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Experts stress that very-low-calorie diets should only be followed with a doctor's supervision.
Consider celery, often proposed as a negative-calorie food due to its low-calorie count, high water density, and impressive fibre content.
Hernried has lectured on very low-calorie diets for more than a decade and supervises a VLCD program in his California clinic.
The soda companies also are working to develop zero- or low-calorie natural sweeteners that better mimic the taste of full-calorie sodas.
While mice kept on low-calorie diets live longer than their fatter friends, the skinny mice are less fertile and are sometimes sterile.
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The remaining rats in each group were fed high-calorie Pringles chips on some days and low-calorie Pringles Light chips on other days.
Several chains have created sections on their menus featuring smaller portions and low-calorie offerings, such as Fit Fare at Denny's Corp.
"I would never recommend doing a very low-calorie diet alone, " says Hernried.
And some supermarkets, such as Asda, will develop a new low-calorie brand.
Over 73% who reviewed 5 Hour Energy said they would recommend a low-calorie energy supplement to their healthy patients who use energy supplements.
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New distribution of healthy food products in China and a low-calorie fruit puree set to test U.S. markets could spark market share gains for the company.
This is primarily due to competition from niche brands and increased health awareness among consumers that has favored the diet or low-calorie brands of competing players.
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He said he relied on intuition, a sense of the market: more female drinkers, the move to beer among wine drinkers, the demand for low-calorie drinks.
No one knows exactly why a low-calorie diet extends the life of mice, but some researchers think it is linked to the rate at which cells divide.
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The drug, which is based on a chemical found in red wine that is thought to mimic the life-prolonging effects of a very low-calorie diet, proved safe.
In the advert, a female narrator says Coca-Cola offers smaller portion sizes, is working to make better-tasting, low-calorie sweeteners and has voluntarily made lower-calorie drinks available at schools.
The biggest market is for low-calorie food and slimming concoctions.
People who have had obesity-related type 2 diabetes for years have been cured, at least temporarily, by keeping to an extreme, low-calorie, diet for two months, scientists report today.
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Today, he was at it again, brandishing a bottle of a concoction called macb - a low-calorie, fruit-flavoured spring water which emanates from his former constituency of Banff and Buchan.
For example, if you eat when you are stressed, try to choose foods that are very low-calorie density like air popped popcorn or vegetables and hummus to keep calories under control.
He believes every low-calorie program must have regular involvement from a medical professional and incorporate lifestyle changes, exercise, and enough calories in order to be effective and safe for the patient.
But for many, the evidence that low-calorie diets can extend life has remained tantalizing--especially if, as Walford proposed, it was likely to boost the human life span to 120 years or more.
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