Jerky's nutritional profile "low calorie, low carb, high protein and tasty" should appeal to anyone who has dabbled in low-carb dieting, Mr. Levin says.
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The academic side of his nature compelled him to scientifically research all major dietary theories high protein, low protein, high carb, low carb, vegetarian, vegan, raw foods, etc.
He says there is an enormous amount of scientific research that supports low-carb diets - particularly studies which find them superior to low-fat, calorie-restricted diets for weight loss - and the internet shows "first hand accounts from countless individuals who have transformed their health for the better using low-carbohydrate eating".
"Companies have no choice but to respond to the low-carb movement with new products, " writes Pecoriello.
It wasn't until 2001 that some experts acknowledged that a low-carb, high-protein diet may have merit.
Wall Street says this "crisis" is creating fat opportunities for companies pushing low-carb foods.
"We thought we were invincible because the low-carb trend seemed so solid, " says Saltzman, 36.
Potato-growers the only producers anxious to play catch-up in the burgeoning market for low-carb foods.
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Next month it will launch low-carb versions of its breakfast cereals, Cinnamon and Golden Crunch.
They had grand plans for a nationwide chain of low-carb food stores under the name Pure Foods.
Krispy Kreme, a big doughnut maker, has blamed in part rising interest in low-carb diets for its recent profits warning.
"New Year's resolutions could lead to more people trying low-carb diets, " wrote Morgan Stanley's William Pecoriello in a research note today.
Low-carb products and other dietary imports from the United States have already made an appearance on the posher Mexican supermarket shelves.
Another persistent criticism is that low-carb diets increase the risk of heart disease, although defenders argue the science doesn't support this.
The Morgan Stanley study found that people still follow a low-carb eating regime even if they don't reach their weight loss goals.
Saltzman called up two big suppliers of so-called natural foods in California and found out that they had some 1, 300 low-carb foods.
Nevertheless, the food industry is abuzz with talk about producers preparing various low-carb products to substitute for items on the Atkins blacklist.
The low-carb diet was championed by the late Dr. Robert Atkins, who made our list of Top-Earning Dead Celebrities last year.
Despite all the low-carb zealots, sliced bread of the sort used to construct peanut butter and jelly sandwiches is still a strong business.
The South Beach Diet, which also promotes low-carb eating, is the No. 1-selling hardcover advice book and has been a bestseller for 40 weeks.
Many low-carb or no-sugar products still contain large amounts of saturated fat, which can raise bad cholesterol and increase your risk of heart disease.
The solution, as controlled by the director Martin Campbell, is to put the narrative on a low-carb diet: no fatty subplots, no indigestible villains, a minimum of frills.
Saltzman had to yank out his bestselling low-carb baked goods.
Atkins Nutrionals , the New York company founded in 1989 by the late Dr. Robert Atkins to cash in on his low-carb diet, filed for Chapter 11 bankruptcy protection yesterday.
This dieting system has real staying power, as fad diet after fad diet (like the low-carb Atkins) attracts a swarm of acolytes--only to leave them disillusioned a few years later.
He claims Unilever was the first major food company to introduce a line of low-carb options in the U.S. Yet any advantage that may have given the company was short-lived.
In just the past month, Burger King has introduced no-bun burgers, and the Subway sandwich chain has introduced a joint marketing promotion with the Atkins Diet Center to promote low-carb wraps.
Saltzman's best chance to recoup his and his partners' original investment may be a line of gourmet low-carb frozen foods he plans to launch in January and distribute to large grocers.
Once Stateside, the pair confirmed their low-carb-craze hunch by visiting a store, an hour from Modesto, where people were willing to wait in line 15 minutes and more to check out.
Low-carb barbecue sauces and salad dressings are also coming.
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