Yet even the distillation of low-grade wine is not helping the European industry, creating tension between the wine producers and those in the EU who want to end the subsidies.
Besides participating in conference calls with Mr. Freeman, people who know Mr. Barai say he had dinner with Mr. Longueuil in New York about every other month, sharing pasta and wine at a low-key Manhattan restaurant as they discussed tech-investment ideas and relationships, according to a person who knows them.
Alaska Airlines began pouring wine from a full-size bottle in coach after low survey scores for those little single-serving wine bottles.
We train the vines correctly, low to the ground, and the wine is now much better.
It's a very good wine, made from extremely low-yielding old vines.
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Add to that a low Australian dollar, excellent food and wine, friendly and easy-going people who do not sneer at tourists, because they travel themselves, first-world health and safety standards and a low crime rate, and the place sounds irresistible.
He said he relied on intuition, a sense of the market: more female drinkers, the move to beer among wine drinkers, the demand for low-calorie drinks.
Big harvests in 2000 and 2001, bolstered by loads of new high-grade grapes such as Kuleto's, have increased the supply of premium wine and pushed out marginal, low-end producers.
"The thing about wine is that it has a very low security factor with consumers, " Mr. Jago says.
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To boost returns, Park says, he'll focus on core brands, boost ad spending, pare the number of wine-stock-keeping units and reduce the low-margin private-brand business for European chain stores.
As the vines have to struggle and stress as they extend the roots through the thin layer of terra rossa and the limestone to the water table, growth of the vine is limited to producing low yielding, intensely flavoured grapes, ideal for making premium wine.
But at the same time, Two-buck Chuck's low price means it is reaching new markets and changing patterns of wine consumption.
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As a rule of thumb, I prefer a juicy red wine, something like a Barbera from Piemonte, whose low tannins, high acidity and power cut through the pizza.
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Meanwhile, wine buffs can make their own discriminations while enjoying the relatively low prices.
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The drug, which is based on a chemical found in red wine that is thought to mimic the life-prolonging effects of a very low-calorie diet, proved safe.
For the next 10 years she came up against big names in Kenya's wine industry, but in 2007, taxes imposed on alcohol manufacturing made it difficult to keep prices low.
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