In past forecasts, we found that interactive budgets grew because of marketing experiments, or firms looking for lower-cost alternatives to traditional media.

FORBES: Interactive Marketing Spend Will Near $77 Billion By 2016

As a result, game-app makers, who used to rely mostly on word-of-mouth to move their products, have been forced to ratchet up the cost and fanfare of their marketing campaigns to rival those for lower-end videogames and books, even borrowing from Hollywood's playbook.

WSJ: Costs Mount for Mobile-Game Launches

Not all customers need to sign up for advanced pricing schemes for overall savings from operations and lower energy use to exceed the cost of smart meter programs, says Val Jensen, VP of marketing and environmental programs at ComEd.

FORBES: Energy