So staying loyal to your frequent flyer program might not always lead to the greatest savings.
The one thing that was always there, and was always loyal to me, was the fans.
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Are you more loyal or less loyal to others than they are to you in business?
He gets his phone tuned up, and, like many in China, he's loyal to Nokia.
It was just a way to keep customers loyal to the brand, an augmentation.
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So why then did the IOC's members stay so loyal to their former president?
Fans, even those fiercely loyal to Knight, have been won over by the new regime.
Many of the officers promoted under Mr Cubas were said to be loyal to General Oviedo.
Muslims are seen as having remained largely loyal to the state during the 26-year conflict.
It says a lot for any centre when its patients are loyal to it.
And only if clients feel better about their own outlook will they remain loyal to you.
So consumers are actually becoming loyal to what they know about the people behind each brand.
After all, we love our countries, but aren't we more loyal to our families?
And why are the employees loyal to and enthusiastic about working for a company?
Angelenos tend to be intensely loyal to their own neighbourhoods but indifferent to the surrounding megalopolis.
But Mr Gonzales retained the support of the president, a man deeply loyal to his friends.
He is now believed to be hiding with troops loyal to him in Virunga National Park.
Prince Ranariddh's party enjoys support from those still loyal to his father, King Sihanouk.
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It has brought about a fragile ceasefire between government forces and those loyal to the prince.
He has to preserve a distinctive position while remaining broadly loyal to Mr Hague.
Until it gets it, the public will in all likelihood remain loyal to Netanyahu.
Lawmakers loyal to Shiite cleric Muqtada al-Sadr and others had been staunch opponents of the security pact.
It would remain loyal to the vice-president and to parliament, it added, urging people to remain calm.
Whatever the reasons, military families and their friends are extremely loyal to brands that support veterans organizations.
But with people loyal to Suharto in the top portfolios, the technocrats are clearly out of favor.
Danny Gatton was born and raised in Maryland, and he remained fiercely loyal to its rural outskirts.
He also sacked the head of the judiciary, many of whose members had remained loyal to Mubarak.
Forces loyal to both President Alassane Ouattara, and his rival, Laurent Gbagbo, have been accused of abuses.
It appears Obama was courting Southern blacks who until then had remained loyal to Hillary Clinton.
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Some 2, 000 soldiers loyal to Prince Ranariddh were estimated to be involved in the defence of O'Smach.
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