Wade, religion v. science or what new marshmallow shape to add to boxes of Lucky Charms.

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Did I have time to grab some baloney or a bowl of Lucky Charms before the opening credits ended?

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General Mills, maker of Lucky Charms, Trix and Count Chocula cereals.

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Truth to tell, though, it is respect for symbolism and recent history rather than belief in lucky charms that makes Mr Scharping hang on to that chestnut.

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The two firms collaborated, along with SAP, to deploy a CRM application onto the iPad for General Mills, the huge maker of breakfast cereals ( Lucky Charms , anyone?) and other packaged foodstuffs from my hometown of Minneapolis.

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Who has yet to see the sunny Samsung commercial in which a doting James pours Lucky Charms for his young sons, drives past celebrating Miami kids in a steroidal Jeep and pops into the Escobar Barber Shop for a triumphant cut?

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As well as lucky pants, some also use lucky pens, wear lucky jewellery or take charms into exams, the survey for a stationery company reports.

BBC: One in three students wears 'lucky exam underwear'