It may use it in its own brands, including Kool and Lucky Strike.

FORBES: Blowing smoke

His colleague Pete wanted Lucky Strike to embrace death, but Don knew that a distraction was needed.

NEWYORKER: Faking It

Yet Don spent that day in a panic, struggling to devise an ad for Lucky Strike cigarettes.

NEWYORKER: Faking It

Tell Betty not to wait up: this escape is the lucky strike you've been waiting for and you'd be a mad man to miss it.

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Now all he needs is one big lucky strike.

FORBES: Magazine Article

Both are hard to pin down, but a "lucky" air strike by Nato or a dramatic wave of defections could be crucial.

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Like junior companies in mining, the independents now conduct much of the industry's exploration for oil in relatively uncharted areas, their share price rocketing if they strike lucky.

ECONOMIST: Small oil firms

Robertson says he got a "lucky break" when the miners went on strike.

FORBES: Fuel's Paradise

But he was lucky with his goal, snatching at a Valencia cross only for the ball to strike him flush in the face before deflecting into the net.

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