Reinhart, 48, is the chief executive of Luminary Micro, a three-year-old semiconductor firm in Austin, Tex.

FORBES: Smarter, Cheaper

He says the rewards of switching to Luminary Micro's architecture will only increase over time.

FORBES: Tiny Luminary is taking on the giants in microcontrollers.

Reinhart, 48, is the chief executive of Luminary Micro, a three-year-old semiconductor firm in Austin, Texas.

FORBES: Tiny Luminary is taking on the giants in microcontrollers.

"It's a new dawn in the design of microprocessors, " says Randy W. Watkins, vice president of technology at SecuraKey, a Luminary Micro customer that sells building access and security systems.

FORBES: Tiny Luminary is taking on the giants in microcontrollers.