"The man was fishing with a lure and he was casting a lure out into the water when the croc came up from under the water and snapped at his hand, " Mr Shean told The Cairns Post.

BBC: Australian angler survives crocodile attack

When I finally surfaced, I got hold of my surfboard and hastily bit the fishing line with my teeth, leaving my lure to the sea.

FORBES: Paradise Lost

Other important fishing tools include the harpoon, the net, the lure, the spear.

FORBES: No. 19: The Fish Hook

Today, Fort Pickens appears best known for the pristine-white beaches, campgrounds and great fishing that surround it attractions locals are fervently hoping will lure vacationers back after last year's Deepwater Horizon oil spill kept many away from the Gulf Coast's famous beaches.

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Team Bad Company figures that despite sport fishing's image as a wealthy man's sport, the right promotional strategy will lure fans of different income levels.

FORBES: Magazine Article