In the midst of all the glitz of the modern Gulf, home to vast shopping malls and some of the most luxurious hotels on the planet, Musandam is a place where life itself moves at a different pace: it lacked roads until just a decade ago.

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To fit the firm's luxurious image, Bulgari says that its hotels must be as upmarket as it is possible to be.

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Sun City has some 1, 200 rooms across its four hotels, the second-most luxurious of which is the five-star Cascades Hotel.

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Celebrities favor luxurious ones, of course, especially boutique hotels.

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Logic dictated looking at Macau tourism data, but the existing hotels in Macau were like skid row compared to the ultra luxurious Venetian, so the existing data would identify the wrong customers.

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