It said it needed extra employees to work on Nissan's luxury car division Infiniti.
Daimler's luxury car compatriot, Bayerische Motoren Werke, may reportedly also join in the attack.
And that gives it a timeless appeal that no other luxury car can match.
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"Not everyone who is coded as relatively high social class drives a luxury car, " Gore says.
"You don't get into the luxury car market because you wish to be there, " says Keller.
He thinks the luxury car-rental market should model other parts of the travel industry.
China sales for some luxury car companies are already beating those in the United States.
Ford is right to try and gain a share of the China luxury car segment.
To be sure, other luxury car companies have brought in celebrities to enhance their approaches.
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In recent years, BMW and Mercedes have squared off for the lead in U.S. luxury car sales.
Mr Smith points out that bigger foreign luxury car makers can spread their costs across a global market.
Lexus may be America's best-selling luxury car brand, but it can't come close to BMW's reputation for driving excitement.
The car market is seeing signs of relief and many luxury car companies are scrambling to regain market share.
Dieter Zetsche, chief executive of Germany luxury car maker Daimler AG, aired qualms about Germany's shift in nuclear policy.
About a year ago, the Oklahoma City-based private-equity investment manager heard about Enterprise's luxury car service and got hooked.
Disney, a brand literally embodied in Mickey Mouse, ranks high in emotional attachment, as does luxury car brand Infiniti.
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Lincoln will face an uphill battle as they battle to gain a share of the China luxury car market.
Add one of the special packages with quilted, high-end leather, and it almost feels like a luxury car inside.
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This is the final year for the luxury car, which Mercedes announced in November it planned to discontinue.
It will be interesting to see how the American luxury car wars pan out over the next couple of years.
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By further combining world-class style and performance, the Karma is the only environmentally responsible option for most luxury car buyers.
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If you are in the market for an SUV or mid-priced luxury car, I urge you to try the Volt.
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German luxury car marker BMW is a classic case of old segmentation where society was neatly compartmentalized into product ranges.
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Recently, Mercedes-Benz discontinued the Maybach, an ultra-luxury car that it introduced in an effort to compete with Rolls-Royce and Bentley.
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Today, if you say luxury car, a very substantial percentage of American buyers think Mercedes, BMW or Lexus before Cadillac.
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In fact, many realty brokers and luxury car companies have come to expect booms in business when Wall Street gets paid.
German luxury car maker BMW AG has for several years offered buyers of new BMWs four years of free maintenance.
Choosing a solar carport over a kitchen remodel, luxury car, or boat frees me from ever having to buy fuel again.
This is good news considering many analysts expect the luxury car market to be in full swing in a few years.
The result is a deeply serene, seriously stable luxury car, with good sporting reflexes on country roads and excellent interstate manners.
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