Now she is using her style sense to start her own luxury lifestyle brand, AERIN, which will offer accessories, jewelry, eyewear, home products, and a beauty line to be sold into department and specialty stores as early as early 2012.

FORBES: Cosmetics Heiress Aerin Lauder Steps Out On Her Own

"The Vera Wang brand does not sell her personal love story nor her marriage, but the soul of a New Yorker dedicated to offering women a luxury lifestyle brand, " said Leis, who is also a former director of marketing for Saks Fifth Avenue New York.

CNN: Will brides' love for Vera Wang fade?