Should users be allowed to use Twitter, URL shortners like bit.ly or ur1.ca, or even FaceBook?
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Lover.ly helps brides find ideas, people to hire, and things to buy for their wedding.
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Mary Snow, Aaron Cooper, Raelyn Johnson, Laura Ly and Jordana Ossad contributed to this report.
The result: few companies have a better insight into the fast-growing Twitter phenonmenon than Bit.ly.
CNN's Dan Rivers, Erin McLaughlin, Elaine Ly and Claudia Rebaza contributed to this report.
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Lori Carlson was visiting Cambodia in December 2005 and ended up on one of Ly's tours.
Its two riders fired three pistol shots, two of which hit and killed Bun-Ly.
Carlson was so moved that she returned to Texas and helped establish the Ponheary Ly Foundation.
After the regime dissolved, Ly, her six remaining siblings and their mother were forced to start over.
For Ly, it's about encouraging the students to spread their knowledge to friends, communities -- and parents.
The man behind Profit.ly is Timothy Sykes, a brash trader who specializes in shorting overhyped penny stocks.
More and more people now use domain-name shortening services such as bit.ly and econ.st (The Economist's such offering).
Now that the timing is right, Khalil says a major branding offensive will be the key to Lover.ly success.
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The regulator says this exceptional step was taken only when vb.ly did not respond to inquiries (vb.ly denies this).
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CNN's Steve Almasy, Laura Ly and CNN's Rande Iaboni contributed to this report.
The folks over at visual.ly put together this handy dandy graphicso you can keep score at home.
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For the Death Star petition, for instance, URL shortener bit.ly registered 268, 406 clicks on its links leading to page.
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As Ly was slowly growing her program, one child at a time, she met an unlikely ally from Texas.
Profit.ly attempts to solve this problem by letting users share their trades online.
Pinbooster works on the sponsored content model like other social marketing platforms, most notably Sponsored Tweets and Ad.ly for Twitter.
Bit.ly also offers users an alternative called j.mp, the domain of the Northern Mariana Islands, which come under American law.
ECONOMIST: Shortened web links are convenient, but they come at a price
Paste a sprawling URL into Twitter, and the messaging service will automatically translate it into a tight little Bit.ly tag.
"We can't make any conclusions yet, " said Ly Sovann, an official at Cambodia's Ministry of Health reached by phone Wednesday night.
Ly began using tip money -- and soliciting donations from tourists in lieu of tips -- to support the children's education.
Companies represented include Accenture, Apple, Google, Twitter, Dropbox, Friend.ly, Tagged, Triggit, Qualcomm, Unsubscribed.com, Threadsy, Tango, and Silicon Valley Bank.
Ly still works as a tour guide and estimates that at least 20 percent of her earnings go toward supporting the children.
CNN's Jake Carpenter, Stephanie Gallman and Laura Ly contributed to this report.
He also wants to work with more online brokers to promote Profit.ly.
Profit.ly, however, gives any trader the tools to show off his performance.
Ly said she hopes to see the children ultimately go to college.
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