Former CEO of the RIAA Hilary Rosen is mad, real mad, that Apple has established a lock-in between the iPod and the iTunes Music Store: all those tracks she downloaded from walmart.com just will not work on her brand new iPod.

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Apple wrote this playbook with iTunes, and since there has been a mad dash for content.

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In real life, Apple is doing much the same thing, driving technology enthusiasts and hard-bitten reporters alike mad with anticipation.

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