And so it continues as Mad Men kicked off its fifth season this week.

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BMW, the presenting sponsor of the recent season premiere of Mad Men is nothing if not focused on the idea of the perfect driving experience.

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Those who work on "Mad Men, " which begins its sixth season on April 7, speak reverently of Mr. Weiner's talent and intelligence but also of his demanding nature and occasional temper.

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Imagine having the ability to carry every James Bond movie in HD, every season of both "Mad Men" and "Glee" and the entire catalog of the Rolling Stones, as well as thousands of photos.

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And since there is going to be a focus on testing and experimentation, is it possible that we might see a Mythbusters parody this season the way previous seasons have seen Mad Men parodies and the spectacular Glee parody?

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For example, if someone tuned into the most recent episode of AMC's "Mad Men, " the app may recommend they go back and watch the first season and show which services, such as Netflix Inc.

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Mad Men, AMC's drama about the "Golden Age" of advertising, begins its third season this weekend.

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