So the bar has been raised very high for Madden NFL 12 to live up to.
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Or is it too little, too late for the publisher of Battlefield and Madden NFL?
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Lewis was on the cover of Madden NFL 2005 and was injured in Week 15.
Madden NFL cover athletes, for example, are extremely limited when it comes to gaming media.
And he joins a team with Madden NFL 11 cover athlete Drew Brees leading the way.
More than 70 people, including 20 programmers and 30 artists, worked on Madden NFL '07.
Dale Jackson works at Electronic Arts, where he serves as executive producer on the Madden NFL franchise.
THQ's Cars, released alongside the Pixar movie, was the second-most-popular game last year behind EA's Madden NFL 07.
Shaun Alexander, who was on the cover of Madden NFL 07, injured his foot and missed six starts.
There is one thing that EA Sports could learn from NCAA Football and apply to Madden NFL 13.
But EA has also been bringing its traditionally popular franchises, like FIFA and Madden NFL, to Facebook games.
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Sleek and heavily marketed corporate franchises like Real Steel, Madden NFL, NBA and Scramble have lodged into Top Twenty.
For EA, it will be how Madden NFL Superstars extends the brand of the series into a new platform.
Separate from its Activision brouhaha, EA is facing a pair of big lawsuits surrounding its perennial bestselling Madden NFL franchise.
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Compare that to Electronic Arts, publisher of Madden NFL and Tiger Woods PGA Tour for Xbox360, Playstation and on your mobile.
In future versions of the bestselling Madden NFL franchise, SmartGlass will allow players to choose their plays on a tablet instead of TV menus.
Brett Favre came out of retirement to play for the Jets the year he was on the cover of Madden NFL 09.
The Madden curse has even spread to runner-up cover athlete Michael Vick, who was already on the cover of Madden NFL 04.
When it comes to technology and video games, Favre has no idea what's next for "Madden NFL 14" or beyond, he said.
Favre was on the cover of "Madden NFL 09" back in 2008, which marked the 20th anniversary of the bestselling game franchise.
Fun game: putting wildly disparate apps like Flight Tracker and Madden NFL in the same folder and seeing what name the system comes up with.
Michael Vick broke his leg in a pre-season game and missed 11 games in 2003 to celebrate his Madden NFL 2004 cover status.
Worth noting here is that EA also launched its own foray into social gaming called Madden NFL Superstars on Facebook last week.
Madden NFL 2002 cover athlete Daunte Culpepper threw 23 interceptions and went 5-11 that season before blowing out both knees in 2005 and 2006.
But it was EA Sports that selected Vick, who was on the cover of Madden NFL 2004, as the player representative for the Eagles.
Dating back to Super Bowl XXXVIII, EA SPORTS has conducted the annual Super Bowl simulation using the latest iteration of the Madden NFL franchise.
"Madden NFL" is often the biggest videogame launch of the year.
With the Wii U version of "Madden NFL 13" coming this fall, Johnson took some time to talk about his own gaming background off the gridiron.
With no lockout looming this season (at least for the players, not the refs), fans were more eager to go virtual with Madden NFL 13 early this year.
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