The social media reach of March Madness is arguably driving the increase in ad spends during March Madness, as ad spending has increased by 64 percent over the last two years.
FORBES: Viewership And Social Media Help March Madness Beat The Super Bowl In Ad Revenue Generation
While corporations target March Madness as an attractive marketing opporutnity, networks also peg certain corporations whom they wish to advertise during March Madness telecasts.
FORBES: Viewership And Social Media Help March Madness Beat The Super Bowl In Ad Revenue Generation
The social media response was so great that later that year it debuted "March Music Madness, " in which people go online to submit their favorite workout songs for a bracket that mimics the NCAA's "March Madness" national basketball championship bracket.
Chris Sanner, executive editor, OperationSports.com, also points to the popularity of March Madness during the months of February, March and early April as a factor in why college basketball games ultimately died.
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Poet Alan Gilbert brought up another potential calendar conflict, interrupting himself during his own poem to ask the crowd about the relationship between the phrase "midnight madness, " used in his poem, and the nickname of the NCAA basketball tournament, March Madness.
Businesses capitalize upon the fascination with March Madness by hosting their own bracket challenges.
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Rather, the bulk of the March Madness money is likely to be made on sports betting.
FORBES: The Business Of The Bracket: How Vegas And Businesses Capitalize On March Madness
The NCAA upped its March Madness field to 68 teams from 64 this year.
Clinton is also rumored to be a fierce competitor in March Madness office pools.
For the Big East and its fans, this week is the real March Madness.
Spring fever or March Madness is allowing noise to dominate forex movement sentiment for the loonie.
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That his young team may not be prepared for the pressure of March Madness.
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Maybe Wal-Mart's customers will rush out to buy new TVs before college basketball's March Madness begins.
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Super Bowl 47 is in the books but March Madness is around the corner.
Modis, an IT recruiting and staffing company, recently looked into how offices handle employee March Madness consumption.
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Even a more established school and brand can reap the rewards of a success March Madness run.
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His best run at March Madness came in 1998 when he led Utah to the title game.
The ides of March are upon us, when thoughts turn to spring training, daffodils, March Madness .
Oh and by the way, I still wear my NCAA Final Four watch each year during MARCH MADNESS!!!
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Paul Nelson, writing for our local NBC affiliate, KSL.com, suggests that March Madness could be good for morale.
However, it may not be host cities or apparel companies that stand to make the most from March Madness.
FORBES: The Business Of The Bracket: How Vegas And Businesses Capitalize On March Madness
When it comes to betting, experts expect more money to be spent on March Madness than the Super Bowl.
FORBES: The Business Of The Bracket: How Vegas And Businesses Capitalize On March Madness
First, a large portion of it (March Madness) is going on during the day (when people are at work).
Ohio State University has a unique opportunity to win both the NCAA Tournament and the Environmental March Madness Tournament.
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In the end, March Madness will have little if any impact on employers.
FORBES: March Madness Employee Productivity Problem Is Overstated, Yet Influences Corporate Change
As for those outside the charmed circle of college fandom, good luck navigating by the stars of March Madness.
GAINESVILLE, Fla. (AP) March Madness in the Sunshine State has long meant little to most people in Florida.
Maybe golf tides us over until March Madness, then spring training, then the Masters, the NFL draft, baseball, etc.
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