Magazine advertising pages were off 15% last year and are headed 9% lower this year.
That sales clerk from Saks, with zero experience selling magazine advertising, might actually be a better fit.
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By comparison, spending on newspaper and magazine advertising will contract 17% and 20%, respectively, for the same time frame.
But even as overall magazine advertising revenue grows, it's not expanding nearly as fast as U.S. ad spending as a whole.
Much of this money is spent on star handlers and dog magazine advertising campaigns that resemble the "For Your Consideration" publicity that movie studios roll out amid Oscar season.
While the magazine advertising pages across the industry were down 9.5% in 2008 and 20% in 2009, Meredith's magazines saw their ad pages drop 14% in 2008 and only 1% in 2009, according to Craig Huber, an analyst at Huber Research Partners.
By 1970 the calendar hits its stride, with unabashedly sensual photos shot by Italian magazine and advertising photographer Francis Giacobetti in Paradise Island, Bahamas.
Yet in 1923, when Steichen effectively defected from the art world for a lucrative magazine and advertising career (he would later burn all his painted canvases), the idea of merging art and commerce was sacrilege.
This morning, Online Media, Marketing and Advertising magazine is holding a conference in San Francisco on behavioral marketing.
The first is the shift from traditional advertising, like TV commercials and magazine ads, to digital advertising where results are more measurable and accountability is more easily defined.
The actual journalism inside, the writing, is paid for by the advertising that the magazine or paper is running.
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It proceeded to launch a Lonely Planet-branded travel magazine, competing for scarce advertising without even advancing the BBC's own name.
And then there's N8 (pronounced "Nate") Shimizu, who works with bands and music production and handles the magazine's business and advertising.
The magazine publishers say that most advertising lives in a grey area between truth and lies, and that legislative standards should be designed for the normally sceptical, not the vulnerable.
Jim had the requisite experience when he came to FORBES from Life magazine, where he had been advertising sales director.
O'Reilly had promised to distribute GNN for free, so an online magazine, with the first online advertising, was wrapped around the catalog.
Among them, for instance, advertising-laden Elle magazine, co-published by Hearst Magazines and the Shanghai Translation Publishing House, has announced plans starting in April to increase its publishing frequency to twice-a-month from only once.
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But these titles have given the company's magazine group greater exposure to food advertising, which has been under pressure in recent years, contributing to the fact that Meredith's magazines have performed worse than the rest of the industry since the downturn, Mr. Huber said.
The money comes from subscriptions to an RFD-produced magazine, fees from programmers and product advertising.
Household products giant Unilever has signed a "groundbreaking" advertising and research contract with magazine-to-website giant AOL Time Warner.
Because 64% of subscribers live in the South, "the Oxford American is seen as a regional magazine, " says Jon Fine of Advertising Age.
But those rules apply to advertising that financially benefits the magazine.
In the first two months of this year the San-Francisco-based magazine, which had already increased its advertising pages by 440% in 1999, outpaced the mainstream magazines in advertising revenues.
The advertising market is soft, so magazine pagination is coming down, as is the number of titles.
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Traditional advertising, whether print (newspaper and magazine), radio, television or coupons is a low percentage tool.
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Through the first six months, ESPN the Magazine reported a 26.4 percent increase in advertising pages, according to figures from the Publishers Information Bureau.
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The 14 business magazines published in the United States outperformed the overall magazine industry in the second quarter in terms of advertising revenue and ad pages.
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The teaching magazine suggested the move could lead to the selling of advertising space on the side of schools similar to some US schools.
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Much of the conversation online (just like this post) begins with original content that is subsidized with mass media advertising dollars TV shows, newspaper and magazine articles, sports broadcasts.
He remained on the board (in the chair for five years), and signs of loyalty to principles appeared in 1999 when he wrote an open letter to the paper's employees condemning a secret deal in which the management had agreed to devote an edition of the Sunday magazine to a local sports arena in return for sharing the advertising profits.
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