Mystery Shopping results found that only 20% of abandoned carts triggered a reminder e-mail in 2011.

FORBES: Abandoned Online Shopping Carts: How to Close Those Deals

Send an immediate reminder e-mail within 24 hours after the shopping cart was opened.

FORBES: Abandoned Online Shopping Carts: How to Close Those Deals

These are interested, actively shopping prospects, and anything less than 100% of abandoned shopping carts getting a reminder e-mail is criminal neglect of your business.

FORBES: Abandoned Online Shopping Carts: How to Close Those Deals

For the second reminder e-mail, add a small sweetener, a special offer that still allows for a profitable transaction, again with the link to their open cart.

FORBES: Abandoned Online Shopping Carts: How to Close Those Deals

The Tea Party Patriots' misfired e-mail was an ugly tell, a reminder that angry conservative populist passions can transform into a mob mentality.

CNN: Tea party's anti-Rove 'Nazi ad'

As a reminder, four years ago, 78 percent of people in Colorado either voted by mail or early voted, which is a huge number.

WHITEHOUSE: The White House

Participants in each of those two groups received an e-mail explaining the HRA and what the incentives would be for completing it, followed by weekly reminder e-mails for each of the next four weeks.

FORBES: Helping Employees to Be Healthier: How About a Sweepstakes?