In each case, the idea is to meet certain goals, such as achieving revenue targets, maintaining market share or increasing shareholder value.
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Instead the company focused on maintaining its market share targets with its lower-margin sales of ordinary cellphones.
Also, it is not at all clear that they (i) are maintaining their market share in many lines of business, or (ii) are not damaging their ability to serve customers and generate revenue by cutting so much staff in Project New BAC.
Up until the moment Nokia pulled the plug and went for Windows Phone, Symbian OS was maintaining a health market share that Windows Phone right now would kill for.
If their position is as strong as the Q1 numbers would indicate, Samsung could look to slow down their marketing spend while maintaining or improving market share, but I think this is a temporary blip.
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By increasing our original forecast (shown below) to 4.5% in 2010, while maintaining our outer year market share growth rates, you can see how the higher share in 2010 would lead to 13% share by the end of the Trefis forecast period.
What this conclusion misses is that, in a platform market, having dominant market share is critical to maintaining long-term profit share.
Suppliers that can be relatively creative when it comes to efficiency and product innovation, while maintaining quality, can benefit through increased market share, he said.
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And outgoing Bridgestone president Yoichiro Kaizaki said he was heartened that Firestone was still maintaining a 20% share of the overall US tyre market.
Should they be going for market share or should they instead be looking at maintaining profit margins?
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