In Europe, for example, where regulators have an even heavier hand on the special access scales, efforts to micro-manage pricing have left incumbent providers unable to make a profit or develop any long-term strategy.

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As they do, they can make better programming judgments as well as direct those in contributor support in their efforts to build out and develop rich content packages for consumers, particularly those promoted at the highest levels of Forbes or gaining traction on Facebook or Twitter or wherever.

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