In China and Vietnam, locals have to dress up and make reservations to dine at Pizza Hut.

BBC: Would you like fries with that Maharaja Mac?

And we all dress up, and we make dry-ice punch at home, and it's really, really fun.

NPR: Author Shares Tricks And Treats For All

Times Square is crawling with entrepreneurs who dress up as pop-culture characters and try to make a few bucks posing for photos with visitors to the big city.

NPR: Cookie Monster, Elmo Get In Times Square Trouble