Biodiversity may be the name of the game on Earth, but for many mammals, like Homo sapiens, there are also easily 1200 known pathogens that make us sick or kill us.

FORBES: The Best and Worst of Times: Killer Vegetables, Plunging Markets, Infinite Nature

These are, to the best of our reckoning, the four stages of corporate response when the public and political leaders start demanding restrictions on products that make us sick or do us harm.

FORBES: Ignore Evidence. Deny Science. Minimize Problems. Then Cry 'Freedom! (And Invoke the Nanny State)