Now, making a comparison to a mainstream commodity option requires a little work on the back of an envelope.

FORBES: Magazine Article

This made it useless for making a valid comparison of costs, it said.

BBC: Which? has made a "supercomplaint" to the OFT

He is not making a direct comparison between the two but instead recalling how Western nations appeased the Nazis in the 1930s.

BBC: Taking a Stand: Garry Kasparov

And I think he's making a fair comparison.

NPR: Romney Finds No Place Like Home

This way, people could comparison shop before making a long-term commitment.

FORBES: Montevideo: Unprepared

Drawing distinctions purely on the way that a book has been published now says more about the person making the comparison than the books they are comparing.

FORBES: New York Times Reviews Self-Published Book

Naturally, the tech will also be making its way into the hands of businesses, as evinced by a smartphone comparison app intended to usher prospective buyers through a carrier's device selection.

ENGADGET: 3M Touch Systems 46-inch Projected Capacitive Display hands-on (video)