It played up to the female viewers, airing an ad entirely made of a man in underwear flexing his abs.
Breitbart's website was the first to publish an incriminating photo, sent May 27 via Twitter from Weiner's account of a man in his underwear.
If the target is females who buy underwear for their man, then it makes sense.
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After a photo of a man's bulging, underwear-clad groin appeared on his Twitter account in 2011, he initially claimed his account had been hacked.
When I got to the apartment, the man instructed me to keep my underwear on.
His father was a grocer and small-time landlord, but the family was so strapped the old man wore the same pair of underwear every day, washing them each night.
"He would ask me why I would want to sleep with all my clothes on, so eventually I'd be stripped down to my underwear, " said the man, now 25.
Authorities say the Nigerian man tried to detonate explosives hidden in his underwear as a flight from Amsterdam, Netherlands, made its final approach to Detroit.
Banning, California (CNN) -- How could a man who allegedly had explosives hidden in his underwear have been allowed to board a plane headed for the United States?
Obama joked about Beckham's age, his injuries and his outside interests, saying it was a "rare man who can be that tough on the field and also have his own line of underwear".
The way the complaint describes it, from that point on the female agent began acting like a smitten 18-year old, flirting with the man over text messages and email, offering him massages and texting him a photo of her in her underwear, which until today, I had always thought was standard IRS auditing procedure.
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