Creative people in the arts must develop a deep sensitivity to their surroundings -- colors, sounds, and emotions, says Mihaly Csikszentmihalyi, professor of psychology and management at Claremont Graduate University in Claremont, California.

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In the last decade, researchers in psychology and management departments across the country have conducted hundreds of studies showing that promotion and prevention motivations lead to different strengths and weaknesses, and very different strategic approaches.

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In fact, management is nothing more than individual psychology applied collectively.

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It is a sentiment shared by Prof Cary Cooper, an expert in organisational psychology and health at Lancaster University Management School.

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Management gurus are also discovering the joys of psychology.

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My columns will draw upon these experiences, as well as the work spent building the course, "Entpreneurial Psychology, " that I taught at UCLA's Anderson School of Management.

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Richard Boyum, professor emeritus of counseling and psychology at the University of Wisconsin-Eau Claire, says most students eventually master money management, but it often takes a few mistakes along the way.

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One of the few Australians to have appeared on anybody's list of famous management gurus, Elton Mayo (1880-1949) was born in Adelaide on Boxing Day 1880 and studied psychology at the city's university.

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