Conoco decided Reilley would be more useful out on the fields managing pipeline workers than pushing pencils.

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An example, cited in the study, is an effort to innovate within processes and technologies related to sales support for example, tracking contacts, managing and converting the sales pipeline, and generating revenue.

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Companies are cash rich, but are not putting their money to work into the U.S. because of political risk and a simple lack of new business in the pipeline, says Richard Soultanian, a managing director at NUS Consulting Group.

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One of the biggest problems in business development, partnerships, and sales is managing your pipeline.

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