To some extent, the shift is down to the recession, according to Dr Stuart Roper, a corporate reputation expert at Manchester Business School.

BBC: Google, Amazon, Starbucks: The rise of 'tax shaming'

The study of 1, 300 U.S. and U.K. executives, conducted by Rackspace Hosting with support from Manchester Business School in the U.K., finds cloud engagements are delivering positive impacts, from cost savings to more innovation.

FORBES: Cloud Computing Boosts Next Generation of Startups, Survey Shows

"Large global brands realise there is a generic dislike of super brands, so they often like to appear smaller than they are to avoid negative publicity, " says Stuart Roper, a corporate reputation expert at Manchester Business School.

BBC: Tesco effect: How big firms quietly own little brands

For those of you near the New York metro area, ACCESS MBA will hold an event in New York on May 22, and registrants will have the opportunity to meet with admissions representatives from top internationally accredited business schools from America and abroad, such as IE Business School, IESE Business School, Manchester Business School and Duke Fuqua School of Business.

FORBES: The Rise of the International MBA

He now runs a motivational speaking business from Manchester and founded the Amaechi Basketball Centre at the city's Whalley Range High School for Girls.

BBC: John Amaechi