They have big cheekbones, big mandible angle without double fold, and a low profile nose.

CNN: Plastic surgery boom as Asians seek 'western' look

They are seeking to have westernized face, high profile nose, slender nice cheekbone, and mandible bone.

CNN: Plastic surgery boom as Asians seek 'western' look

Earning degrees in finance and computer science from the University of Miami, 33-year-old CEO Joe Fernandez had the idea for Klout back in 2007 when he had to have surgery to correct his misaligned mandible.

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