That whiff of science was good enough to get XanGo (the name blends "xanthone" and "mangosteen") under way.

FORBES: Drinking The XanGo

What's all this about mangosteen juice preventing cancer, curing dyspepsia and erasing cataracts?

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Joseph, 38, learned about the mangosteen in Malaysia, where he worked with Enrich International, a multilevel peddler of vitamins and minerals.

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Y. are urged to share the good things they have experienced after drinking XanGo, a tart, pulpy beverage made from the southeast Asian mangosteen fruit.

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He heard that the mangosteen, a tangerine-size fruit (unrelated to the mango) with a hard purple rind and a fleshy white interior, had medicinal properties.

FORBES: Drinking The XanGo

Then another Morton brother, David, 35, unearthed obscure papers from the University of Madras in India and Tohoku University in Sendai, Japan that suggested a connection between the mangosteen rind and xanthones, which have antioxidant properties.

FORBES: Drinking The XanGo

Hedgerows overflow with mangosteen, pineapple and papaya.

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After all, the produce section is now teeming with Superfruits, and the beverage aisle can barely resist collapse under the burden of bottles filled with the magical elixirs of acai, pomegranate, and mangosteen among other juices of functional distinction.

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On XanGo's 30-acre campus in Utah, XanGo executives, tan from a recent distributors' rally in Cancun, won't disclose how much mangosteen goes into each bottle, or how much they pay for the fruit, which sells for a few cents each in places like Thailand and Puerto Rico.

FORBES: Magazine Article