It was created in 1996 by former British model Lyndy Janes and Apple Computer refugee Sue Fox after they recoiled at the appalling table manners of Nerdistan's accidental billionaires.

CNN: ASIANOW - TIME Asia | Asia Buzz: It Still Isn't Very There Here

It's more than just table manners (though Lyndy and Sue might envision opportunities after witnessing the buffet racing at some of Asia's smarter hotels).

CNN: ASIANOW - TIME Asia | Asia Buzz: It Still Isn't Very There Here