Ever wonder how a manufacturer or brand comes up with the number on the price tag?
FORBES: Pricing Part 3: How Does A Brand Know When The Price Is Right?
By now, Samsung's Galaxy devices have become synonymous with Android, to the point that the manufacturer has more brand recognition than any other phone or tablet running Google's operating system.
He is credited with moving the luxury brand from a traditional writing instrument manufacturer to a diverse luxury brand that includes watches, leather goods and jewelry.
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British audio equipment manufacturer Focusrite has launched a brand new flagship portable audio interface: Forte.
ENGADGET: Focusrite launches Forte, 24-bit / 192kHz portable audio interface (video)
Altria, the US maker of Marlboro, has stayed on the sidelines thus far, but analysts expect the tobacco giant to either acquire an e-cigarette manufacturer or launch its own brand soon.
The Graedons noted that while the active ingredient of the drug goes off patent, the pharmaceutical chemistry behind the extended delivery system may still be the intellectual property of the brand-name manufacturer.
With billions of dollars at stake and neither company certain how it might fare in court, a brand-name manufacturer might prefer to pay its potential competitor substantial compensation to delay its generic drug and the generic maker might welcome a hefty payoff rather than face the uncertainties of litigation and marketing.
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Manufacturer Nokia was perhaps the first brand to realize the astonishing new scale of technology inherent in mobile.
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He is trying to turn a mass-market manufacturer into a high-end brand.
That changed as Western buyers became less interested in who built their car and more concerned about the brand name and the manufacturer's guarantee.
But the slumping European economy and the success of its rival BMW's Mini brand has nudged the manufacturer to make a full-scale re-entry into what is still the most profitable single car market in the world (though China is now bigger in volume terms).
Whereas China used to be the manufacturer, China is now also the brand and patent holder.
The biggest difference in purchase factors, as the chart shows, is the identity of the manufacturer, which I take to mean brand.
But, for the manufacturer, the differentiation resides with the brand itself.
FORBES: Pricing Part 3: How Does A Brand Know When The Price Is Right?
Paul Allen, chief executive of Northern Ireland company Tayto Group, the UK's third largest snack manufacturer, which owns the Real Crisps brand, held a meeting the workers on Thursday.
So there is another level between the brand and the worker, and that is the manufacturer level.
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The first manufacturer, Cambridge Mechatronics, plans to sell its speakers under the DynaSonix brand.
Although commonly referred to as Styrofoam, that brand of polystyrene foam isn't used in food packaging, according to its manufacturer, Dow Chemical Co.
For example, vom Saal et al. criticize Teeguarden et al. for not measuring the BPA content in the canned food they gave to their subjects, or identifying the brand of food because, they say, BPA content varies widely depending on the manufacturer.
When Hirai became CEO last year he vowed to return the PlayStation manufacturer to profitability by cutting 10, 000 jobs while shifting the company away from its struggling television brand and toward a focus on video games. smartphones, and cameras.
FORBES: Sony CEO Kazuo Hirai And 40 Other Executives Forego Bonuses
But starting in 2007, as HTC began rolling out more phones under its own brand, it was able to tap the strong relationships it had built as a contract manufacturer with all four of the big U.S. wireless carriers--an asset Nokia conspicuously lacked.
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