Many companies have already started to introduce new low-calorie items and serve smaller helpings.

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If this story is accurate and considering the tone of other articles on the subject, it seems to be we can expect to see new understated items receiving a somewhat ambivalent reception from many Chinese luxury shoppers, save for, possibly, the most experienced and brand-savvy.

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There are 300 new items or stories a day on the site, many with headlines that skewer: "Tori Spelling's Skeleton Attends Fashion Show" was the header on one story recently.

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Off-season, seconds or slightly-defective items are still a draw, but in many cases, brand new merchandise is also available.

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But this new roster contains far more detail on individual items, including in many instances brand names, identity of manufacturers and expiration dates.

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He has paired them up with items from his own artistic past, and in many cases created whole new works suggested by the sparks they set off inside his brain.

CNN: October 6, 2011 -- Updated 1319 GMT (2119 HKT)