There are 300 newitems or stories a day on the site, many with headlines that skewer: "Tori Spelling's Skeleton Attends Fashion Show" was the header on one story recently.
But this new roster contains far more detail on individual items, including in many instances brand names, identity of manufacturers and expiration dates.
He has paired them up with items from his own artistic past, and in many cases created whole new works suggested by the sparks they set off inside his brain.