The board has published cycling maps of outer Amsterdam and the Dutch countryside especially for visitors, like this map on their website of South Amsterdam.

BBC: Spoking the fire in Amsterdam

Yet according to the map on its website, parts of some suburbs have no 4G coverage, including nooks in Verona, West Orange, North Caldwell, Wayne and Franklin Lakes.

WSJ: iPhone Will Stress-Test LTE Networks

In addition to the interactive online map of results, 7-Eleven is using its website, Twitter feed and Facebook page to keep customers up-to-date on the results, promote special related offers, etc.

FORBES: Did 7-Eleven Take A Risk By Mixing Customers with Coffee and Politics?

The Daily Mail's website has added to Mr Jones's embarrassment with a helpful map of the area.

BBC: No 10 trip earns Welsh Secretary "Jones the Jag" tag

You can see their work from 1 July 2010 on the Whitley Abbey Business and Enterprise College's website, which you can access through the Sports Day map, which links to the websites of the participating schools.

BBC: A Question of Sport at Whitley Abbey School in Coventry