Businesses capitalize upon the fascination with March Madness by hosting their own bracket challenges.
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Rather, the bulk of the March Madness money is likely to be made on sports betting.
FORBES: The Business Of The Bracket: How Vegas And Businesses Capitalize On March Madness
The NCAA upped its March Madness field to 68 teams from 64 this year.
Clinton is also rumored to be a fierce competitor in March Madness office pools.
For the Big East and its fans, this week is the real March Madness.
Spring fever or March Madness is allowing noise to dominate forex movement sentiment for the loonie.
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That his young team may not be prepared for the pressure of March Madness.
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Maybe Wal-Mart's customers will rush out to buy new TVs before college basketball's March Madness begins.
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Super Bowl 47 is in the books but March Madness is around the corner.
Modis, an IT recruiting and staffing company, recently looked into how offices handle employee March Madness consumption.
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Even a more established school and brand can reap the rewards of a success March Madness run.
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His best run at March Madness came in 1998 when he led Utah to the title game.
The ides of March are upon us, when thoughts turn to spring training, daffodils, March Madness .
Oh and by the way, I still wear my NCAA Final Four watch each year during MARCH MADNESS!!!
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Paul Nelson, writing for our local NBC affiliate, KSL.com, suggests that March Madness could be good for morale.
However, it may not be host cities or apparel companies that stand to make the most from March Madness.
FORBES: The Business Of The Bracket: How Vegas And Businesses Capitalize On March Madness
When it comes to betting, experts expect more money to be spent on March Madness than the Super Bowl.
FORBES: The Business Of The Bracket: How Vegas And Businesses Capitalize On March Madness
First, a large portion of it (March Madness) is going on during the day (when people are at work).
Ohio State University has a unique opportunity to win both the NCAA Tournament and the Environmental March Madness Tournament.
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In the end, March Madness will have little if any impact on employers.
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As for those outside the charmed circle of college fandom, good luck navigating by the stars of March Madness.
GAINESVILLE, Fla. (AP) March Madness in the Sunshine State has long meant little to most people in Florida.
Maybe golf tides us over until March Madness, then spring training, then the Masters, the NFL draft, baseball, etc.
The NABC was also responsible for starting March Madness, running the first ever national college basketball tournament in 1939.
March Madness has much to teach us about the madness of financial markets.
March Madness has become the single-biggest postseason adverting moneymaker in all of sports.
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But alas, none of this happened, and March Madness is again upon us.
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March Madness started out as the most homely, grassroots of our national championships.
Over the next few years, it will be worth watching to see if this March Madness ad spending trend continues.
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