Just a very few on a long list would be George Saunders, Kelly Link, Joy Williams, Ben Marcus, Jim Shepard, and whole cemeteries of the well-over-forty deceased ones.

NEWYORKER: Karen Russell

And another tool or piece of equipment which is now available is called BloomReach and brands such as Williams-Sonoma, Orbitz and Neiman Marcus, among others, are using it to their advantage as they too try to win, er, stay ahead of their competition in the race for relevance.

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McInnes freshened up his side after the midweek Co-operative Insurance Cup defeat, Jennison Myrie-Williams coming in for the injured Murray Davidson, while Marcus Haber, Peter MacDonald and Steven Milne came in for Collin Samuel, Sam Parkin and Andy Jackson.

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Historically, the Super Bowl MVP has been won by the great (Joe Montana, John Elway, Jerry Rice, Marcus Allen) and the not-so-great (Mark Rypien, Doug Williams, Santonio Holmes).

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Jennison Myrie-Williams earned a start for St Johnstone in place of the injured Murray Davidson, while Marcus Haber, Peter MacDonald and Steven Milne came in for Collin Samuel, Sam Parkin and Andy Jackson.

BBC: Emilio Izaguirre