Kern is hoping that exposing the sports crowd to the joys of Carnival and Mardi Gras will help communicate the family-friendly reality of the event.

CNN: 'Super Gras' a big score for New Orleans

The festival's Mardi Gras takes place on 20 July with the Edinburgh Festival Carnival on 21 July.

BBC: Mud Morganfield

Carnival parades, the "Krewe", liven up the entire month leading up to Mardi Gras, or Fat Tuesday.

BBC: Chief of Mardi Gras Indians gets ready for the big day